Root to Fruit

A Meaningful Partnership

Contour is committed to our R.O.S.E. program, which stands for "Reinvest, Outreach, Sustain and Empower." Because of this, we are happy to share that we have officially partnered with Root to Fruit, a non-profit organization that plants trees throughout the country of Malawi. Contour is on a mission to plant 1,000 trees to benefit Malawian communities each year.

We are their first and only American partner. Deforestation has been an issue facing the country for many years, and Contour is pledging to do what we can to help offset the problem. We are pledging to plant up to 20 trees for every piece of functional art sold in America.

In Loving Memory of Master Banda, Former Root to Fruit Operations Manager

We mourn the loss of our dear friend Mr. Banda, a leader of so many across the country of Malawi. None of this would be possible without the leadership of Chris Badger and the expertise of Master Banda, who was a former national park ranger in Malawi. We appreciate Mr. Banda's insight on indigenous plant materials in East Africa. He was passionate about connecting to beneficiaries in the community, and sharing knowledge about the importance of native trees.

Contour's CEO (Jamar Simien), is a former landscape architect, who has real world experience with designing and building beautiful outdoor spaces that connect people and yield memories. These design projects in America often tied communities together by creating unique and unforgettable sensory experiences, but none of the projects involved a concept that could actually extend the life of a community.

Three generations. All participants in the Root to Fruit program.

Three generations of carpenters. All participants in the Root to Fruit program.

Because of our work in Malawi, we have learned so much more about the inherent value of trees and the importance of educating rural communities about the benefits of just one tree. In Malawi, trees serve as meeting places, as medicine, as food, as shade, as firewood and when mature, as timber for local handmade furniture businesses. Along with water from Lake Malawi, trees are literally the lifeline of the country. We wanted to partner with Root to Fruit in order to help preserve Malawi's natural resources, but we didn't realize that the project would also cultivate human resources across the country. 

We are proud of the partnership and we look forward to helping in any way we can.

A local hospital where Root to Fruit trees are planted.

A local school for the deaf where Root to Fruit trees are planted.

For more information about the program, click the link to the Root to Fruit website: